back to the desk
ROLE
Research & UX/UI
TIMELINE
2 months
TYPE
Solo project
SCOPE
End-to-end: research, flows, wireframes, high-fidelity UI
CASE
STUDY
01 — PROJECT DESCRIPTION
Acute Care is a mobile healthcare app designed to simplify access to medical services like doctor consultations, medicine ordering, lab test bookings, nurse hiring, and emergency ambulance calls. It’s built for users dealing with the inefficiencies of traditional healthcare — such as long wait times, appointment confusion, and medication inaccessibility.
I led the end-to-end design process — from user research and problem discovery to flows, wireframes, and high-fidelity UI — to build a seamless, inclusive, and responsive mobile healthcare solution.
Key Design & Research Challenges
1. Fragmented Experience – Combine appointments, prescriptions, ambulance, and home care into one interface.
2. Trust & Safety – Ensure verified doctors, prescription-only meds, and fast ambulance services.
3. Emergency Access – Make ambulance booking and medicine delivery instantly accessible.
4. Appointment Anxiety – Solve for long wait times and missed schedules with reminders and virtual care.
5. User Diversity – Build for both tech-savvy millennials and less-digital users with simplified navigation.
What I accomplished
1. User insight – 7 Interviews + Competitor study (Mfine, Practo, Apollo 24/7, etc.) revealed unmet needs.
2. Strategy – Created personas, empathy maps, and user flows to guide feature prioritization.
3. UX/UI – Built end-to-end flow and over 40 hi-fi wireframes for patient journeys.
4. Booking flow – Designed real-time appointment & medicine booking with reminders and record syncing.
5. Health Access Layer – Seamless access to virtual consults, lab tests, nurse care, and ambulance services.
02 — MY DESIGN PROCESS
01
Discover
7 user interviews 4‑app audit
02
Define
Personas
Empathy maps
03
Ideate
User flows
Feature prioritization
04
Design
40+ hi‑fi screens
Brand system
05
Validate
Usability tests
Feedback
06
Future Prospects
Expand booking
real-time tracking
03 — DISCOVER
Survey
I conducted a tightly focused survey with 10+ urban users—including students, working professionals, and caregivers—capturing hard numbers on booking delays, doctor discovery, emergency issues, and medicine access pain-points.
16
Responses
39%
was Doctors
61%
was patient
Interview
I spoke with 7 individuals across metro cities, including professionals with chronic conditions and young patients managing busy schedules. These conversations uncovered frustrations around doctor waitlists, lack of follow-up options, and low visibility into emergency services.
7
Interviewees
2
was students/caregivers
5
was professionals
Competitive Analysis
I reviewed 4 top healthcare apps to evaluate usability, completeness, and gaps. While they offered strong appointment flows, they lacked emergency service access, nurse hiring, and holistic care continuity.
04 — DEFINE
Persona
I created persona of Simran, a busy professional who frequently visits doctors, and faces common healthcare hurdles—booking appointments, missing follow-ups, and managing prescriptions. These profiles helped guide feature decisions across the platform.
Empathy Map
Mapping Simran’s thoughts, actions, and emotions revealed critical pain points like missed appointments, prescription confusion, and time loss—guiding product design.
05 — IDEATE
User Flow
I designed a clear, healthcare-focused user flow that helps users quickly book doctors, order medicine, or request emergency services—making key actions fast, intuitive, and accessible in just a few taps.
Onboarding
Login
Home
Browse Services
Select Care Type
Choose Provider
Schedule Appointment
Confirm Booking
Make Payment
Track Request
View Health Records
Feature prioritization
I designed a clear, healthcare-focused user flow that helps users quickly book doctors, order medicine, or request emergency services—making key actions fast, intuitive, and accessible in just a few taps.
06 — DESIGN
Wireframes
I began with quick sketches to explore layout ideas, then moved to high-fidelity wireframes for key flows like doctor search, appointment booking, pharmacy, and emergency access. The focus was on clarity, ease of use, and mobile-first design.
07 — USER INTERFACE
I began with quick sketches to explore layout ideas, then moved to high-fidelity wireframes for key flows like doctor search, appointment booking, pharmacy, and emergency access. The focus was on clarity, ease of use, and mobile-first design.
Booking an appointment
Booking a doctor’s appointment with Acute Care is simple: select your doctor, pick a time, describe your symptoms, and confirm with a click.