CASE
STUDY
01 · WHAT DADO IS
one app, four parts, 5,000 people invited to try it
02 · PRODUCTS
PRODUCT 1 · MONEY
Friends add money together for one gift.
PROBLEM
People were charged the moment they joined in, sometimes months before the gift was bought. DADO’s fee was also charged twice.
WHAT CHANGED
People promise money now, and pay only just before the gift is ordered. One payment, with a reminder first.
122
test cases on this feature, 14 bugs fixed before launch
MY PART
The first sketches, the five-step creation wizard and the contribution flow.
Read One Big Wish →
worldofdado.com
PRODUCT 2 · TRUST
One place for all your gifts, people and dates.
PROBLEM
Six privacy settings didn’t really protect people’s data.
WHAT CHANGED
Now every privacy setting really works, and five data leaks were fixed.
5
data leaks found and fixed on the live site
MY PART
The fonts, colours and readability rules for every account screen.
Read Accounts →
worldofdado.com
PRODUCT 3 · EDITORIAL
Gift guides and city picks that stay up to date all year.
PROBLEM
The live site showed one season, while ten more were never published.
WHAT CHANGED
One menu, one page layout for every city, and every page checked before launch.
10
seasons live with no broken links, plus 11 city pages from one layout
MY PART
The magazine-style pages: seasonal stories and gift guides.
Read The Edit →
worldofdado.com
03 · PLATFORM DECISIONS
DECISION 01
DECISION 02
ONE VALUE, THREE PLACES
123 PRIMITIVES · 77 THEME VARIABLES
Figma
Theme variables
Primary BG
#031A34
Secondary BG
#BFAF9B
Secondary Border
#7C6C5B
Surface-01
#FDFBF7
Code
src/index.css
--primary: 212 89% 11%;
--secondary: 33 22% 68%;
--card-foreground: 221 45% 6%;
--primary-foreground: 0 0% 100%;
ctaBg
DADO
The Copenhagen table is ready.
VIEW YOUR WISH
the same colours, in our emails
4 ONE BIG WISH EMAILS
SHIPPING
REMINDER
UPDATE
RECEIPT
Four One Big Wish emails, all using the same colours and fonts: the logo, Cormorant headings, Karla text and the navy footer.
DECISION 03
04 · WHO DID WHAT
05 · OUTCOME
06 · WHAT I CARRY FORWARD
01
Audit the data before the screens
Six privacy problems didn’t show up in Figma, but they were clear once I looked at how each screen worked.
02
The copy is the contract
When money is involved, every sentence people read is a promise we must keep.
03
Measure, don’t eyeball
We measured colours instead of guessing, and wrote down every small problem instead of hiding it.